Search engine marketing is concerned with all marketing activities,
which in particular have impact on customer acquisition and increasing sales on internet search engines
such as google, yahoo and bing.
Search Engine Marketing (SEM)
kvrmedia offers professional search engine marketing (SEM) for your
products and services at an international level.
Search engine marketing is concerned with all marketing activities, which in particular have impact on customer acquisition and increasing sales on internet search engines such as google, yahoo and bing.
SEMs two fields of activities:
- Search engine advertising
- Search engine optimization
Both share a focus on:
by dependence of keywords
through global usage for research
- Return on investment (ROI)
through transparency and measurable performance
SEM-measures effects (e.g. google)
after being entered the search result displays.
- organic/natural results (SEO)
wIs affected by search engine optimization.
- paid search results (SEA)
Is affected by search engine advertising.
Search engine advertising (SEA)
Search engine advertising is displaying keyword-dependent ads on the billboards of the internet search engines.
[more about search engine advertising]
Search engine optimization (SEO)
- relevant traffic for free
Search engine optimization is concerned with measures that aim to improve
the keyword-dependent ranking in natural search results of the search engine.
[more about search engine optimization]
Differences between SEA and SEO
SEA measures provide very short-term results, plus you can act very flexible in terms of content
and budget constraints.
SEO measures, however, can require higher startup costs and can demand heavy structural on-site changes.
Sometimes it takes up to six months for their effects to show up.
Now which path is the best one for your business?
The answer is depending on several factors, such as marketing objectives, resources, positioning of
the competitors, time pressure, budget constraints, etc.
Note: In German speaking countries the term SEM is often incorrectly used as a synonym for search engine
advertising (SEA/ keyword advertising). Correctly, however, this is the generic term for SEA and SEO.